Crafting Ella Developments' Refined Brand Identity

Ella Developments is an innovative property development company with an expertise in architectural finesse and design-driven methodologies in all its projects. Amidst a fiercely competitive industry, Ella aimed to establish a brand identity that embodied elegance, sophistication, and contemporaneity, resonating deeply with its target audience while propelling its projects to the forefront.

During my time at Desire Studio, I led the design and creative direction for this project, resulting in a visually captivating and refined wordmark. This was seamlessly integrated with a complementary logomark, crafted to not only incorporate the brand's letters: "E," "L," and "A" but also to symbolize a framing device, giving the spotlight to Ella's distinctive projects.